The Budget You Set Is What You Pay Hypefy
Set any budget from €2,500 up. That exact number is what we invoice, once, when your campaign goes live. Your starting minimum can vary by market.
It already covers the creators we hire and everything we do to run the campaign. No subscription or retainer underneath.
Set your budget
Start anywhere from €2,500. This is your all-in campaign cost, not a deposit or a monthly fee.
What that budget delivers
Estimated rangeMarketing teams at McDonald's, dm, Bolt, Carlsberg, and 300+ others run their campaigns through Hypefy.
How the Pricing Works
You set a campaign budget, we invoice that exact number, and we split it between the creators we hire and the work to run the campaign.
You Set the Budget
Tell us what you want to spend, starting at €2,500. That's the exact number we invoice, down to the euro.
Smart Pricing Sets a Fair Rate for Every Creator
Smart Pricing looks at how a creator's recent posts perform and sets the rate from that. The rate's non-negotiable, so you never overpay and the same budget hires more creators. You choose the creators from the list and we handle the rates.
A Small Share Covers Hypefy's Work
The rest pays for the work behind it, including matching, outreach, contracts, content review, payments, VAT, reporting, and support.
We don't charge a cent until your campaign launches. If you build one and it never goes live, you owe us nothing. Go six months without another campaign, and that's fine by us too.
Smart Pricing Means More Reach for the Same Budget
Brands waste the most money on influencer marketing by overpaying for follower counts that don't reach the right people. That's what Smart Pricing is built to stop, and the money it saves stays in your campaign.
Where the Rate Comes From
Smart Pricing reads a creator's recent posts and how far they reach, how engaged their audience is, and how much of that audience is worth your spend. It sets the rate from those numbers, so a big reputation can't inflate it.
Why Brands Overpay Without It
A creator with 400K followers might quote €5,000 for a post that reaches 30,000 people. No one would sign off on that CPM written down. Hypefy's Smart Pricing brings the rate back to what the reach is worth, so your budget goes to results.
What That Means for Your Budget
On a marketplace, creators name their own price, so €10,000 might stretch across six of them. Hypefy prices each creator on what they deliver, so that same money gets you nine or ten — three or four more creators in your campaign, without spending a cent more.
Why the Math Beats Going Direct
Thousands of brands book their campaigns through Hypefy, so creators get a steady stream of work in return for accepting Smart Pricing rates. No single brand could offer that on its own. That's why you pay less per creator here than you would going direct, even with our fee already counted inside the budget you set.
What You'd Pay with Hypefy vs Everywhere Else
Here's what brands typically pay across the four most common ways to run influencer marketing, and where Hypefy lands.
| Category | Hypefy | Influencer Agencies | Subscription Platforms | Marketplaces | DIY In-House |
|---|---|---|---|---|---|
| Fixed fees | NoneNo retainer, no subscription | Retainer€3K–€50K / mo | Subscription€450–€10K+ / mo | Free, or low€300–€400 / mo | None— |
| What you pay | The budget you setInvoiced once, on launch | Rates + markup + retainer15–50% markup on creators | Subscription + creator ratesBilled separately | Creator rates + fee5–10% platform fee | Creator rates + your timePlus team overhead |
| Pay if no campaign runs | NoNothing until you launch | YesFull retainer | YesFull subscription | SometimesOn paid tiers | NoBut team time still spent |
| Total cost predictability | TotalYou set the number | VariableDepends what the agency adds | VariableSubscription + creator costs | VariableFees plus creator rates | VariableRates plus your hours |
Compare Hypefy With
Fixed fees
What you pay
Pay if no campaign runs
Total cost predictability
Every other model charges you on top of your campaign budget, through retainers, subscriptions, markups, or hidden fees. Hypefy doesn't add anything. You set the number, and that's what you pay.
What Real Campaigns Delivered
Three brands you'll know, and what their campaigns delivered.
NIVEA has run 123 campaigns across four markets over three years, reaching more than 43 million people.
burgerme ran a campaign for every new menu item instead of saving up for one big launch — five campaigns over five months in Germany, each on a €5,000 budget. Across all five it worked with 18 creators on 48 pieces of content.
Argeta expanded into 15 new markets without building a local team in any of them. Its 21 campaigns on Hypefy reached more than 4 million people across Europe.
The Hypefy Free-Until-Launch Promise
Forget money-back guarantees. If your campaign never goes live, you never pay us. And nothing's due before launch, not even a setup fee.
What's Free
Everything up to launch is free. You can build a brief, line up the creators we've matched for you, and draft your outreach, all without paying. It's not a trial that turns into a subscription after two weeks. The first time you owe us anything is the day you launch.
When the Cost Applies
The fee kicks in the moment you click launch, and not a second before. By then you've already approved the creators and the brief, so the number's no surprise. It's exactly what you set when you built the campaign.
Why We Can Afford to Do This
We only make money when you launch a campaign, and we only keep making it when your results bring you back for the next one. That puts us on the same side as you. We're only as successful as your campaigns are.
Ready to See What Your First Campaign Could Look Like?
Two ways to do it. Pick the one that fits how you work.
Try the Platform Yourself
Build a brief and see the creators we'd match to your audience, all free. You only pay if you launch.
+24Book a 30-Minute Strategy Call
We'll walk you through your budget, your market, and what a first campaign would look like.
Your Hypefy strategists30 min · video callHypefy Pricing FAQs
Whatever budget you set.
You set the number, we invoice it once when the campaign launches, and everything comes out of that budget, including the creator fees and our own work.
We add nothing on top.
You pay a subscription whether or not you run a campaign, which puts the platform's interest against yours. We'd rather earn your next campaign by making this one work.
No catch. Everything before launch is free to use, and the fee only applies the moment you launch.
The number is the budget you set, so there's nothing hidden to find later.
It prices each creator on what they deliver, so you stop overpaying.
The money you'd have lost to inflated quotes goes toward more creators.
The majority of it goes straight to creator fees.
A smaller share covers our work, for matching, outreach, contracts, payments, reporting, and support.
Either way, the total never moves from the budget you set.
Yes, campaigns start at €2,500, although the starting minimum can vary by market. If you want a recommendation for your market, book a call and we'll talk it through.
Agencies charge a monthly retainer, often €3,000 to €50,000 or more, and add a 15–50% markup on creator rates.
Hypefy has no retainer and no markup. Your budget is the whole cost.
None. The budget you set is the budget we invoice, with no setup fee or per-seat charge hiding underneath.
You pay nothing. The fee only kicks in once a campaign goes live, so anything you set up and don't launch is free.
